LIQUID WASH BUSINESS PLAN

Table of Contents

1.0 Executive Summary

1.1 Objectives

1.2 Mission

1.3 Keys to Success

2.0 Company Summary

2.1 Company Ownership

2.3 Company Locations and Facilities

3.0 Products

3.1 Product Description

3.2 Competitive Comparison

3.3 Sales Literature

3.4 Sourcing

3.5 Technology

3.6 Service and Support

3.7 Future Products

4.0 Market Analysis Summary

4.1 Market Segmentation

4.2 Target Market Segment Strategy

4.2.1 Market Needs

4.2.2 Market Trends

4.2.3 Market Growth

4.3 Industry Analysis

4.3.1 Industry Participants

4.3.2 Distribution Patterns

4.3.3 Competition and Buying Patterns

4.3.4 Main Competitors

5.0 Strategy and Implementation Summary

5.1 Strategy Pyramids

5.2 Value Proposition

5.3 Competitive Edge

5.4 Marketing Strategy

5.4.1 Positioning Statement

5.4.2 Pricing Strategy

5.4.3 Promotion Strategy

5.5 Sales Strategy

5.5.1 Sales Forecast

6.1 Organizational Structure

6.2 Management Team

6.3 Management Team Gaps

7.0 Financial Plan

7.1 Important Assumptions

7.3 Break-even Analysis

7.4 Projected Profit and Loss

7.5 Projected Income Statement

7.6 Projected Balance Sheet

8.0 Funding

APPENDIX

1.0 EXECUTIVE SUMMARY

Evergreen Group is a Nigerian Conglomerate that was founded by a group of young Nigerian entrepreneurs with the aim of inventing and making international standard ‘made in Nigeria’ goods. Rock solid, a multipurpose liquid soap came to life as a result of this company philosophy.

The general operating environment in our Rock solid production factory is set in line with the standard organization of Nigeria (SON) requirement to enhance product registration. The Environment Impact Assessment (EIA) of the product process has shown that no hazardous waste is generated in the product process.

The company gives priority attention to industrial safety by training all her staff on industrial safety requirements and standard. The company also provide safety gadget such as cover-all, safety boots, hand gloves, nose and mouth mask to all production staff and visitors to the factory.

By focusing on its strengths, its key customers, and the underlying values we need, Evergreen Group  will increase sales of Rock solid to more than N356,160,000 in eight years, while also improving the gross margin on sales, cash management and working capital.

This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, our distributors and our customers. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.

This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.

1.1 OBJECTIVES

1. Sales increasing to more than N356, 160,000 by the Eight year.
2. Continue gross margin at a minimum of 35%, and maintain that level.
3. Become the Liquid soap of choice for every Nigerian by Year 8

1.2 MISSION

Our mission is to create value for our customers and shareholder by continually improving health and reducing preventable illnesses through the use of Rock solid.

1.3 KEYS TO SUCCESS

• Exploit first major indigenous mover advantage in a highly fragmented market with a unique and differentiated product.
• Develop a strong branding campaign to build awareness, positive perception and sales of our products within our target markets.
• Continue to develop new products to satisfy an ever growing set of markets.

2.0 COMPANY SUMMARY

Evergreen Group was founded in Uyo, Akwa Ibom State, and created as a partnership between 5 young and dynamic entrepreneurs but the company will soon be incorporated as a Limited Liability Corporation. Evergreen Group carries our research and develops in science and Engineering field with the objective of commercializing such to create value to the economy and create jobs for the millions of unemployed Nigerians.

2.1 COMPANY OWNERSHIP

EVERGREEN group of companies has Etim Bronson, Edet Edet, Ukpong Abasiodiong, Toyomfon Linus and Itemobong Ibia as partners, owners and executives. The executive team own 100% of the equity in Evergreen Group. Evergreen group currently own 100% equity in the Rock solid brand but will share with investors to raise capital to achieve its objectives.

2.2 COMPANY LOCATIONS AND FACILITIES

The Management team of the Evergreen Group uses has an operational office at #181 Etim Okpoyo Street. Distribution of Rock solid is outsourced.

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