Legal Page

Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________.

Upon request, this document is to be immediately returned to _______________.

___________________
Signature

___________________
Name (typed or printed)

___________________
Date

This is a business plan. It does not imply an offering of securities.

Executive Summary.. 1

Chart: Highlights. 3

1.1 Objectives. 3

1.2 Mis1.0 sion.. 4

1.3 Keys to Success. 4

2.0 Company Summary.. 4

2.1 Company Ownership.. 5

2.2 Start-up Summary.. 5

Table: Start-up.. 8

Chart: Start-up.. 9

3.0 Products. 9

4.0 Market Analysis Summary.. 10

4.1 Market Segmentation.. 11

Table: Market Analysis. 11

Chart: Market Analysis (Pie). 12

4.2 Target Market Segment Strategy.. 12

4.3 Industry Analysis. 12

4.3.1 Competition and Buying Patterns. 12

5.0 Strategy and Implementation Summary.. 13

5.1 SWOT Analysis. 13

5.1.1 Strengths. 13

5.1.2 Weaknesses. 13

5.1.3 Opportunities. 14

5.1.4 Threats. 14

5.2 Competitive Edge.. 14

5.3 Marketing Strategy.. 15

5.4 Sales Strategy.. 15

5.4.1 Sales Forecast. 15

Table: Sales Forecast. 15

Chart: Sales Monthly.. 16

Chart: Sales by Year. 16

6.0 Management Summary.. 16

6.1 Personnel Plan.. 18

Table: Personnel 19

7.0 Financial Plan.. 19

7.1 Start-up Funding.. 19

Table: Start-up Funding.. 19

7.2 Important Assumptions. 20

7.3 Break-even Analysis. 20

Table: Break-even Analysis. 20

Chart: Break-even Analysis. 21

7.4 Projected Profit and Loss. 21

Table: Profit and Loss. 21

Chart: Profit Monthly.. 22

Chart: Profit Yearly.. 23

Chart: Gross Margin Monthly.. 23

Chart: Gross Margin Yearly.. 24

7.5 Projected Cash Flow.. 24

Table: Cash Flow.. 24

Chart: Cash.. 25

7.6 Projected Balance Sheet. 25

Table: Balance Sheet. 25

7.7 Business Ratios. 26

Table: Ratios. 26

1.0 Executive Summary

One major achievement of the present civilian administration in Nigeria in the past eleven (11) years is the growth of middle class which has been witnessed in the country. These growths continues to drive the increasing social and sanitary awareness of the need for hygienic and good quality living standard of people coupled with the geometrically exploding population and continued rural-urban drift continues to fuel the demand for toilet roll in the country.

New Height Nigeria is a privately owned Company specializing in the production of toilet rolls with the long term view of recycling of waste paper into jumbo reels to be used for the production of toilet rolls.

1.1 Business Opportunity:

In 2004, the federal government of Nigeria banned the importation of finished toilet roll, serviette and face tissue in order to encourage local production of the product and create the much needed employment.

Though much as been achieved in terms of local production, the market is still experiencing a deficit in supply.

The nations annual toilet roll requirement as been estimated at 105 billion units out of which local production can only meet about 800 million units. The short fall in supply translate to a market gap estimated at about three hundred and seventy five million (N 375,000,000) annually in revenue and an investment opportunity for savvy investors to exploit.

Opportunities also exist for the recycling of waste paper into jumbo reels used as raw material for the production of toilet rolls.

The demand for toilet roll would continue to expand as the standard of living of the over one hundred and forty million (140,000,000) population growing at the rate of 5.7% per annum continues to grow.

1.2 Product Description:

Toilet paper is a soft paper product (tissue paper) used to maintain personal hygiene after human defecation or urination. However, it can also be used for other purposes such as absorbing spillages or craft projects. It differs in composition somewhat from facial tissue, and is designed to decompose in septic tanks, whereas some other bathroom and facial tissues do not.

1.3 Current Business Position:

New Height Nigeria is currently producing toilet tissue with aid of locally fabricated machines and wish to use the loan to purchase foreign fully automated toilet tissue production plant for optimal productivity. The planning and development of the company has been on going for about a month. Research has been carried out to analyze the market and likely location of the toilet roll production plant.

1.4 Financial Potential:

The company expects to generate ₦₦47,890,000  in net revenues within the first year of operation at a conservative rate of eight (8) hours of operation per day (20% installed capacity) based on sale of toilet roll only. Revenues and earnings are expected to increase if the production hour is extended into double shift operating for eight (8) hours each and eight (8) hours apart.

Related Project Topics :