Download Category: LINGUISTIC PROJECT TOPICS


IMPACT OF INTEGRATED MARKETING COMMUNICATIONS ON THE COMPANIES’ SALES PERFORMANCE.

ABSTRACT The Integrated Marketing Communications (IMC) concept has been largely regarded as an important marketing management issue. This is because to survive in the competitive marketing environment of today many companies try to adopt IMC to improve the management and integration of the marketing communication programmes. But the term and concept of IMC is so recent and “modern” that it is not known and accepted by all which can explain ...

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THE LIMITATIONS OF PUBLIC RELATIONS PRACTICE IN DEVELOPING COUNTRIES

ABSTRACT The study recognizes that there are limitations to effective public relations practice in developing countries.  There is grossly under utilization of the potent instrument of public relations. The objectives of this study include: To examine the limitations of public relations practice in developing countries. To satisfy part of the academic requirements for the award of a Master’s Degree in public relations To provide an academic challenge to scholars in ...

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NEEDS ANALYSIS OF UNDERGRADUATE BASIC IGBO IN NIGERIAN TERTIARY INSTITUTIONS USING NNAMDI AZIKIWE UNIVERSITY AWKA NIGERIA AS EXAMPLE

Abstract This study is a needs-based analysis of undergraduate students’ general Igbo  (Igbo GS) in Nigerian tertiary institutions, focusing on Nnamdi Azikiwe University, Awka. With survey design, in 2015/2016 session, data were collected from two indigenous Igbo-speaking lecturers and two hundred non-Igbo undergraduates in the Igbo GS/L2 cluster. Mixed sampling was used to identify and select students from fourteen faculties. Six research questions and hypotheses were used  to  discover  patterns, ...

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THEME AND STYLE OF IGBO BIRTH SONGS

ABSTRACT This study analysis the theme and style of Igbo birth songs. Presenttly, with the introduction of  Christianity and  civilization  in  the  forms  of  cinemas,  televisions,  videos,  computers, phones and even Igbo written literature, many Igbo people hardly practice the oral aspect of the Igbo language like birth songs, funeral and nuptial poetries which are mostly context based. This study examines the structure of Igbo birth songs. It analyses the ...

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LANGUAGE USE AND MODES OF COMMUNICATION IN NSUKKA URBAN DEVELOPMENT PROJECTS

ABSTRACT This  study  investigates  language  use  and  modes  of  communication  in  Nsukka  Urban development projects, Enugu State. The study deals specifically  with type of  development agents and the impact of identified  modes of communication  in  developing the area. The study used 102 respondents, comprising different development agents in the study area. The instrument used for data collection are observation,  interviews,   document analysis which was analyzed qualitatively; the qualitative data gotten ...

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PHONOLOGICAL VARIATIONS IN AKU AND UKEHE DIALECTS OF THE IGBO LANGUAGE

ABSTRACT This research work critically examines the phonological variation in Aku and Ukehe dialects of Igbo language. The method of data elicitation was mainly perceptual against descriptive approach. This was achieved through systematic observation and analysis of the speakers’ use of language in natural situations. In collecting the data 16adult male and female were interviewed with 8persons from each dialect, 4male and 4female respectively. We observes that the phonemes , ...

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MA AFA CULTURAL FESTIVAL PERFORMANCE IN ELUGWU EZIKE ENUGU STATE NIGERIA.

ABSTRACT This study evaluates Ma fa Festival performance with particular reference to Elugwu Ezike. The main objective of the study is to highlight the elements of drama and examine the rituals in the festival, trace the history of the festival and show the impact of westernization on the performance of Ma afa festival in Elugwu Ezike. Infra-cultural model in Folklore analysis developed by Alembi which is an aspect of ethnopoetic ...

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LANGUAGE CONTACT AND INFLUENCE IMPLICATIONS FOR IGALA/BASSA-NGE CONTACT IN DEKINA LOCAL GOVERNMENT AREA KOGI STATE.

ABSTRACT This study investigates language contact and influence, its implications for Igala and Bassa-Nge contact in Dekina Local Government Area, Kogi State. The study specifically deals  with the linguistic, socio-cultural and economic factors that influence   that   language   contact   between   Igala   and   Bassa-Nge   speech communities. The study uses 200 respondents comprising 100 individuals each from the two speech communities. This study reviews related literature both theoretical and empirical studies on language ...

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MICROPARAMETRIC SYNTAX OF INTERROGATIVES IN NORTH EASTERN GROUP OF IGBO DIALECTS

ABSTRACT This work examines the syntax of interrogatives in North Eastern Group of Igbo Dialects  (NEGD)  and  Standard  Igbo  (SI).  The  main  aim  is to  comparatively characterise  the  systems  of  interrogatives  in the  selected  varieties  of NEGD, namely Izhi, Ezaa, Mgbo, Ehugbo, Uburu and Nkaleha and to describe the range of parametric possibilities and constraints  distinguishing between them and the standard variety (SI). In doing this, the instruments of the ...

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ARGUMENT STRUCTURE OF THE URHOBO VERB A MINIMALIST APPROACH

ABSTRACT This research work examines the argument structure of the Urhobo Verb: using the Minimalist Approach, the various types of argument and the manner in which they are introduced in a sentence were described.  The basic assumption is that Urhobo language is a potentail source of input for the determination of the predicate argument structure. The specific objectives are: to classify Urhobo verbs into the number of arguments a verb ...

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TRANSLATION OF I. U. NWADIKE’S ADAEZE INTO ENGLISH

ABSTRACT This research work delves into translating  Adaeze, an Igbo novel written by Inno Uzoma Nwadike into English. Today, there are lots of creative writings in indigenous languages which are yet to be translated into English. Certainly, some of the Igbo novels deserve to be made available in translation into English for wider readership. Thus, this work comprises of introductory part which gives the background of the study, statement, purpose ...

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SELECTED IGBO NOVELS AND CLASSICISM IN LITERATURE

Abstract Since the bringing to fore of Omenụkọ as a classical Igbo novel by critics like Emenyonu, no serious critical work has been done to place other Igbo novels appropriately as classic or non- classic  novels.  It  is  against  this  background  that  the  present  work  sets  out  to  analysis classicism  in  some  selected  Igbo  novels.  In  order  to  realise  the  aim  of  this  study,  the objectives are to: find out ...

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ISSUES AND CHALLENGES IN TRANSLATING LEGAL TEXTS FROM ENGLISH TO THE IGBO LANGUAGE

Abstract This study engages on the translation of Procedure for commencing cases in customary courts in Enugu State, Nigeria, with a  view to identifying the translation problems encountered, and the possible solutions to the problems. The source text (ST) is a legal document written in the English language and it was produced by Women Information Network (WINET) in order to enlighten the Enugu State citizenry, who are all Igbo, on ...

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A SOCIOLINGUISTIC STUDY OF POLITENESS EXPRESSION IN IGBO A CASE STUDY OF ERQ XLQ SPEECH COMMUNITY

ABSTRACT The main thrust of this study is to identify the politeness expression and strategies used in Erq xlq speech community. The study examines the concept of politeness. It discusses politeness expression strategies as they occur  in  Erq xlq speech  community.  It  explains  the  various  ways  of expressing politeness in Erq xlq speech community. It  finally  highlights  the  sociolinguistic  implications  of  adopting  politeness strategies during speech in Erq xlq speech ...

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CODES OF COMMUNICATION A SOCIOLINGUISTIC STUDY OF ÁZụ́ọFŪ IN NOMEH COMMUNITY

ABSTRACT This research work analyses codes of communication, with focus on Ázụ́ọfū as a verbal code of communication in Nomeh speech community. The work looks at codes, media of communication in Nomeh speech community, how Ázụ́ọfū is learnt, rules of interaction and interpretation of Ázụ́ọfū. This research was carried out because Ázụ́ọfū as a code of communication in Nomeh speech community has received little or no attention and lacks proper ...

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THE LANGUAGE NEEDS OF MEDICAL PROFESSIONALS IN NSUKKA METROPOLIS

ABSTRACT The purpose of this study was to analyse the language needs of the medical professionals in the Nsukka metropolis.  Needs analysis is all about finding out the  visions of a particular group and how to make such vision a reality through the  English  language  as a second language in harnessing communication among them. In the course of the study, three research questions  were formulated.  The structured  questionnaire  was used ...

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A COMPARATIVE STUDY OF CLEFT FORMATION IN THE SYNTAX OF NSUKKA AND STANDARD IGBO

Abstract This research work is a linguistic endeavour aimed at exploring the grammatical components and structures of cleft sentences of the standard Igbo language in general on the one hand. On the other hand and forming the specific objective, is relating cleft formations and cleft structures of the Nsukka dialect with those of the standard Igbo. Consequently, the work unprecedented formulated, analyzed, compared and contrasted the cleft structures of the ...

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GENDER AND POWER IN UBESIE’S NOVELS A CRITICAL DISCOURSE ANALYSIS

ABSTRACT Gender studies is pervasive as it permeates all human endeavour. It is applicable to diverse areas of study such as literature, sociology, education and philosophy. This study, therefore, investigates the novels of Tony Ubesie with a view to giving insight on the representation of male and female characters’ gender identities, manifestation of power and dominance and how their  representation reflect  gender  ideologies. It  also  looks at  the  role  of ...

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A DISCOURSE ANALYSIS OF PRESIDENT GOODLUCK JONATHAN’S SPEECHES DURING NIGERIA’S INDEPENDENCE DAY CELEBRATIONS

Abstract This research is on discourse analysis of the Independence Day speeches of President Goodluck Jonathan during the celebration of Nigeria’s Independence in 2012, 2013 and 2014. It studies the structure of these speeches, the ideologies of the President reflected through them, their information strength and their contemporary relevance. The work adopts Grice’s co-operative principles, which incorporate the maxims of quantity, quality, relation and manner, for analysing its data.The study ...

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HIATUS RESOLUTION STRATEGIES IN IGBO

ABSTRACT A study of hiatus as concept shows that many languages of the world disprefer hiatus while some  completely  avoid  it.  Some  device  strategies  for  resolving  it  is  cited.  Hiatus  is  a phonological phenomenon  where two different vowels occur in a  juxtaposition without an intervening consonant  has different repair strategies which  include vowel assimilation and vowel deletion.  Different  languages use different  strategies  in resolving  hiatus to suit the nature of ...

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