BUSINESS PLAN FOR NURSERY AND PRIMARY SCHOOL

1.0 The Business Profile 1
1.1 Business Desciptions 1
1.2 Service Descriptions 1
1.3 Target Market and Customers 1
1.4 Need for GNPS education service 2
1.5 State of education sector in Nigeria 2
1.6 Growth Trends in education sector in Nigeria 2
1.7 The Curriculum 4
1.7.1 Preschool Education 5
1.7.2 Primary School Education 5
1.8 Certification 6
1.9 Need for Private Nursery and Primary School 6

2.0 The Vision and the People 7
2.1 The Vision 7
2.2 The People 7
2.3 List of Positions and responsibilities 7

3.0 Communication 8
3.1 Communication Equipments 8

4.0 Organization Summary 9
4.1 Business Organization 9
4.2 Professional Consultants 9
4.3 Required Licenses 10

5.0 Premises 10

6.0 Premises 10
6.1 School Premises Description 10
6.2 Administrative Block 11
6.3 School Textbook 11
6.4 School Fixtures and Fittings 11

7.0 Accounting and Cashflows 11
7.1 Checklist of all expenses items of the school 11

8.0 Financing 13
8.1 Financing Strategy 14
8.2 Projected Cashflow 15
8.3 Projected Profit and Loss 15
8.4 Projected Balance Sheet 16
8.5 Business Ratios 17
8.6 Conclusion 17

9.0 E-Commerceable: General Assumptions 17
9.1 E-Commerce Plans 17

10.0 Acquisition 18
10.1 Acquisition Plan 18

11.0 Marketing 18
11.1 Market Analysis Summary 19
11.2 Market Segmentation 19
11.3 Target Market Straregy 19
11.4 Strategy and implementation Summary 19
11.5 Competitive Edge 19

12.0 Growth Plan 20
12.1 Expansion Plan 20
12.2 Handling Major Problems 20

1.0 The Business Profile
1.1 Business Description
GentleFlow Nursery and Primary School which is to be referred to as “GNPS” has been incorporated to provide educational services to children between the ages of 2 – 12 years. Responsibility for educational institutions is shared between Federal, State, Local government, communities and private organizations. GNPS as a private entity will be a profit operating organization whose exclusive purpose is to provide sound education to corroborate the effort of government in building manpower, raising future leaders and ensuring growth and development of the nation.
1.2 Service Descriptions
According to the constitutional provisions, the main responsibilities of the Federal government in basic education are in the realm of policy formulation, coordination and monitoring. Direct control by the Federal government is predominantly at the tertiary level. Primary Education in public schools is free, paid for by local governments, but there are expenses the families must pay, such as school uniforms, supplies, and transportation.
The Local governments have statutory managerial responsibility for primary education, with the federal and state governments exercising appropriate oversight functions. Most preschools and kindergartens are privately owned, but they must register with the government and follow federal guidelines. The federal government initiated an Early Childhood Care Development Education (ECCDE) program in the early 1990s, but rapid changes in political events prevented it from making progress. In 1991, only 4.7 percent of preschool children had some preprimary education. The program called for community-based childcare. In 2001, as support for the UBE program, some communities began building their own nursery and preschool facilities with federal money and international grants and loans.
The National Policy on Education stipulates a 6-3-3-4 structure offering six years of primary, three years of junior secondary, three years of senior secondary and four years of higher education. The category in which GNPS falls into is the preschool, kindergarten and primary schools which means it will be operating an eight-year programme for the children that fall into the aforementioned age bracket. The education that is offered at this level has two purposes,one is inculcation of permanent literacy and numeracy and ability to communicate effectively; two is character and moral training and development of sound attitudes; and the third is providing basic tool for further educational advancement .
The establishment of GNPS aims at producing children with sound education, good behaviour-patterns, abilities and skills necessary for effective citizenship in the community. In addition we expect that any child that will pass through our education system would develop latent physical skills, character, and intellectual skills and inculcate respect for elders and those in position of
authority. Other tasks to be performed by GNPS include developing in students a sense of belonging and to participate actively in family and community affairs and to understand, appreciate and promote the cultural heritage of the community at large.

1.3 Target Market and Customers

Our target market shall be children within the age bracket of 3-12 years of age as earlier mentioned. The community in which GNPS will be established has a great amount of this age bracket. For instance over 70% of the pupils who begin school today usually undergo the preschool program before advancing to primary school. After researching the population facts and statistics of Owerri community in which the GNPS will be launched, it is apparent that GNPS has a very suitable demographic for this particular industry. Owerri is the capital city of Imo state and even the second largest city in Eastern Nigeria; most inhabitants of this city are middle to upper-middle class who are elites and value formal education. The average combined family income per month was given as =N=370,000.00. The result of our research carried out that each household will be willing to pay a reasonable sum of money as school fees for their wards as they want quality education that will make their children acquire necessary skills to compete internationally. Knowing the average size of family income as well as potential estimates of students that will participate in this school provides valuable insight on a projected target market.

1.4 Need for GNPS education service

Provision of excellent and quality education as compared to what is obtainable abroad is basically the motive for the establishment of GNPS. In order to determine the necessity of the establishment of GNPS, we had to collect data and sample the opinion of people in the city. From the survey, we were able to discover that the populace value good education and are ready to pay for it. However, it was gathered that there was much emphasis on reasonable fee.

1.5 State of education sector in Nigeria

Over the past decade, Nigeria has been plagued by frequent political unrest. This political instability has generated negative effects on the education system. Although education had been in crisis for many years, the situation had recently been made worse by frequent strikes staged by students and teachers. Much of the difficulty lies in the fact that the sector is poorly funded. This results in shortages of materials and human resources for education, lack of qualified teachers; a brain drain from the public sector; few instructional inputs, shortage of classrooms and a host of other challenges.

In 2009, the Federal Ministry of Education, following a nation-wide tour of the schools, stated that the basic infrastructures in schools such as classrooms, laboratories, workshops, sporting facilities, equipment, libraries, were in a state of total decay. These challenges were more pronounced in both primary and secondary levels of education.

Nigeria as a reconstituted democracy has to address the issues of dual transformation. The new government has declared education as one of its top priorities and hence focuses on developmental plans that will reform education sector. One of these plans is giving room for private sector participation to ensure that education is accessible to each and every individual in the society.

After careful study and analysis of the growth trends of the education sector and the need to improve its present state, we therefore decide to aid and complement the efforts of government in building the future of our nation by providing good and quality education to the populace in the city of Owerri.

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