ROLE OF PRINT MEDIA IN CAMPAIGN AGAINST DRUG ABUSE (A STUDY OF VANGUARD AND PUNCH NEWSPAPER)

Abstract

This study was on role of print Media in campaign against drug abuse (A study of vanguard and Punch newspaper). Five objectives were raised which included: To examine the issue of drugs abuse in Nigeria, to ascertain the extent to which the print media has carried out campaign against drugs abuse in Nigeria, to examine the challenges facing the print media in the campaign against drugs abuse in Nigeria and to proffer a lasting solution to the issues of drugs abuse in Nigeria. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from vanguard and Punch newspaper. Hypothesis was tested using Chi-Square statistical tool (SPSS).

 Chapter one

Introduction

1.1Background of the study

Drug abuse is a very sensitive and vital issue on our social, education, economic and moral life. It was due to the negative effect it have on the individual or society, that lead to the establishment of Nigeria Drug Law Enforcement Agency (NDLEA) whose aim is to check control and  investigate  drugs that are harmful to human consumption.

Drug are chemical substance solidly, liquid/gaseous and other good food that cause change in the body. They are various kinds and used for difference purpose. Combat injections, slowdown increase metabolic/body function, relieve pain, depression, induce sleep etc it’s not that these drugs are dangerous but their use become harmful to man.

Britanica (2011) defined Drug abuse as the excessive, maladaptive, addictive, use of drug for non medical purpose despite social, psychological and physical problems that may arise from such use” during the 20th century, many government across the world have respond to the use of recreational drugs of banning them and making their use, supply or trade a criminal offence.

Drug abuse have becomes common with some student in the tertiary institution. Health, well-being and happiness, have always been a major quest of humans. Thus people want to go out of their ways to achieve or maintain these states of mind and body. In every society, people use medicine, herbal drugs or otherwise to get good health when they are sick in body or mind.

In most societies people use a number of substances to alter their mood, behavior, consciousness, or perception. This form of behavior is often accepted. In our society, for instance, the use of alcohol, kolanut, tea or coffee, is widely accepted as normal. Nevertheless, as you are probably aware, these substance (especially alcohol) can bring about sorts of problems for the user. These substance contain chemicals which make them to affect the central nervous system, thereby influencing behavior. And there are many other substance that people take which have even stronger risks association with them. These include: Indian hemp (marijuana), cocaine, LSD, heroine, sleeping tablet etc. These substances which are called drugs, become a problem when their consumption become habitual, when a craving develops, leading to worse or persistent social occupational, physical and psychological problems.

Print-media campaigns are a powerful means for disseminating health promotion messages. A wide and diverse audience can be reached through newspapers and roadside advertising hoardings. In the field of drug addiction and dependence, advertisements may contribute to shaping patterns of drug use and the intention to use drugs, as well as modifying mediators such as awareness, knowledge and attitudes about drugs.

          However, ethical and economic considerations are often raised. Print-media campaigns—unlike other health interventions—are imposed on populations that have not consented to their implementation.1 This is a considerable ethical issue in modern, person-centred public health, where taking decisions shared with the public is essential for promoting behaviour change. Second, print-media campaigns can be very expensive, especially when implemented at the national or state level. Large-scale purchasing of public service announcement time during popular shows and broad dissemination via printed media are often accessible only to governmental institutions. For example, the first and second versions of the US Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign cost 2.7 billion dollars over more than 10 years.2 Although such campaigns underwent careful evaluation, most print-media interventions are not developed in compliance with the classical circle of public health, which consists in designing interventions based on evidence and in evaluating their impact. A systematic review of the studies assessing print media campaigns aiming to prevent use of illicit drugs can inform future strategies and help design effective campaigns.

1.2       1.2  STATEMENT OF THE PROBLEM

Drug abuse among youth in the society have various challenges to the society such as crimes, including the distortions of national   economies ,  monetary. Polices due to laundering of profits, narcotic, crimes (especially violence, cultism, assai sedation, and moral ,  decadence among our youth). The effects of drug abuse is detrimental not only to the individual but to the society as a whole, yet this problem is on the increase tent news about drug abuse involving ones in higher institution of learning, chouse the serious threat to our national scanty, can the electronic media as a vehicle for information dissemination be relied upon to perform its role in the society, to join hand in the battle against drug abuse?   Drug abuse have cause serious damages among secondary school student, higher institution, unemployed, prisoners, civil servants, politician, etc cannot be ignored although today newspaper, magazines and journal always read headlines as pressing gear, surprise and dismay over the use and abuse of drugs. 

1.3    OBJECTIVES OF THE STUDY

          The objectives of the study are:

1. To examine the issue of drugs abuse in Nigeria.

2. To ascertain the extent to which the print media has carried out campaign against drugs abuse in Nigeria.

3. To examine the challenges facing the print media in the campaign against drugs abuse in Nigeria.

4. To proffer a lasting solution to the issues of drugs abuse in Nigeria.

1.4    RESEARCH HYPOTHESES

H0: there are no challenges facing the print media in the campaign against drugs abuse in Nigeria

H1: there are challenges facing the print media in the campaign against drugs abuse in Nigeria

H0: there is no extent to which the print media has carried out campaign against drugs abuse in Nigeria

H2:  there is an extent to which the print media has carried out campaign against drugs abuse in Nigeria

1.5    SIGNIFICANCE OF THE STUDY

The importance of this study to Nigerians cannot be over-emphasized. The study seeks to expose the possible outcome, consequence of drugs and addiction. It will educate student who are likely to be victims of drug abuse and addiction of their drawbacks.

This study will also educate unemployed, prisoners, civil servants, politician and the society at large on the danger of drugs abuse to human life.

This study is rewarding academically, economically and socially, it tends to real nature of such drug and their negative impact of those who abuse it, other than prescribed medical dosage.

1.6    Scope of the Study

          The scope of the study cover role of print media in campaign against drug abuse. The study will be limited to vanguard and Punch newspaper in Lagos state

1.7    Limitation to the Study

          Wide research of this nature cannot be carried out without some constraints, this constraints pose a lot of limitations to this work.

¨    Duration for the research work is relatively short.

¨    Stress emanated from other academic activities is also another constraints.

¨    Little materials are also available because the work is relatively new.

¨    Financial constrain poses another challenges.

¨    Most information is gathered through newspapers and internet.

1.8    Definition of the Terms

Role: It is a function or contribution of print media in curbing abuse of drug in society.

Newspaper: It a periodical publication for dissemination of information against drug abuse.

Creating Awareness: It means various effort by the print media in curbing  drug abuse in the society.

Drug: It refers to different forms of tables in liquid and capsules or substances like cocaine, india-hemp e.t.c use for treatment of illness and related body problems. 

Drug Abuse: Is means when people use drugs or substances either liquid, tablet, injection or inhale it in amount or with methods neither approved or nor supervise by medical professionals e. t. c

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