1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Hypotheses
1.5 Significance of the study
1.6 Scope and limitation of the study
1.7 Definition of terms
1.8 Organization of the study
2.0 LITERATURE REVIEW
3.0 Research methodology
3.1 sources of data collection
3.3 Population of the study
3.4 Sampling and sampling distribution
3.5 Validation of research instrument
3.6 Method of data analysis
DATA PRESENTATION AND ANALYSIS AND INTERPRETATION
4.2 Data analysis
This study is on bank service delivery and customers satisfaction in Nigerian banks. The total population for the study is 200 staff of selected banks in Oredo local government of Edo state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up human resource managers, accountants, customer care officers and marketers was used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies.
- Background of the study
Bank service delivery is concerned with the provision of quality services to customers. Obviously, one of the factors that separate competitors (banks) from the other (other banks) in the Nigerian banking industry is their level of services delivery. This is because service delivery determines the level of customers’ satisfaction and consequently, the customer patronage of any bank. The patronage by customers on the service delivered by a given Bank, no doubt is a function of the satisfaction they so derive from it. Satisfaction in relation to bank service delivery is the customers’ evaluation of the service in terms of whether that service met their needs and expectations (Babatunde and Olukemi, 2012).
Happy and satisfied customers behave in a positive manner. The effect of service delivery by banks and the satisfaction derivable by the customers are becoming perceptible. Given that the contemporary customers are more informed than ever before, Leboeuf (1987) posited that meeting their expectation as regards satisfaction is increasingly becoming more difficult. According to Woldie (2003), bank customers in Nigeria have been found to be dissatisfied with the quality, of services provided by banks. This calls for the need to actually investigate how customers behave or get satisfied with regards to the services of commercial banks in Nigeria. No doubt that information from current technologies in banking operations has improved efficiency and effectiveness of their operations so that more transactions can be processed faster and most conveniently. However, this development in the Nigerian banking industry seems not to have achieved the very essence and goal of satisfying the myriad of customers (Babatunde and Olukemi, 2012). Long queues are still seen in the banking halls, bank customers still handled too much cash, and hardly the people talk about the electronic banking service delivery that are presumed to enhance customers satisfaction in Nigeria banking industry. Against this backdrop, this study examines Bank services delivery and customer satisfaction in Nigeria.
- STATEMENT OF THE RESEARCH PROBLEM
Satisfaction is a challenge particularly in a bank based service, in that customers can easily switch from one bank to another of a better service delivery. However, almost every Nigerian bank encounters problems in meeting customers expectation of services and satisfaction. The long queue and huge crowd in the banking halls are obvious indication that bank service delivery may not actually meet the needs of customers in a satisfactory way. It is important to know customers perception concerning bank services and therefore it is pertinent that answers to the following research questions needs to be ascertained
- How does customer service influence customer satisfaction in the Nigerian banking industry?
- If there a relationship between bank service delivery and customers’ loyalty in Nigeria?
- Which service/activities do Nigerian banks deliver that really satisfy customers?
1.3 Objectives of the Study
The general objective is to examine how bank service delivery affects the level of customers’ satisfaction in Nigeria. The specific objectives are stated as follows:
- To find out how bank service delivery affects customer satisfaction in the Nigerian banking sector.
- To establish if there is a relationship between service delivery and customer loyalty in the Nigeria banking sector.
iii. To identify which service/ activities, customers will regard as satisfactory in Nigerian banks.
1.4 STATEMENT OF RESEARCH HYPOTHESES
In this study, the following hypotheses tested:
Ho: There is no relationship between service delivery and customer satisfaction in the Nigerian banking sector
H1: There is relationship between service delivery and customer satisfaction in the Nigerian banking sector
Ho: There is no relationship between services delivery and customers’ loyalty.
H1: There is a relationship between services delivery and customers’ loyalty.
1.5 SIGNIFICANCE OF THE STUDY
Bank has customer service as one of its products, hence the need to find out whether they really are providing that service and what ways they can improve so as to have competitive advantage over rivals in the market or banking environment. This work will therefore provide information regarding excellent customer service and its effects on customer satisfaction in the branches of banks in Oredo local government Area of Edo State. This piece will be available to the bank being researched for the management to know the perception of their customers on services being provided or delivered to them and to help improve on service quality with a view to ensuring customers satisfaction. It will benefit other business service providers to make informed decisions as far as service is concerned. Educational institutions, corporate entities, business policy makers and other researchers will also benefit from this research in making informed decisions when it comes to quality customer delivery to satisfy the customers. Furthermore researchers no doubt will find this study useful in terms of reference material on a similar subject.
1.6 SCOPE AND LIMITATION OF THE STUDY
This study specifically investigates the perception of the customers regarding the satisfaction they derive from bank services in Oredo Local Government Area. Though this study aimed at bank service delivery, however, the focus is on bank customers in Oredo Local Government Area.
The researcher encounters some constrain which limited the scope of the study;
- a) AVAILABILITY OF RESEARCH MATERIAL: The research material available to the researcher is insufficient, thereby limiting the study
- b) TIME: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.
- c) Organizational privacy: Limited Access to the selected auditing firm makes it difficult to get all the necessary and required information concerning the activities.
1.7 DEFINITION OF TERMS
BANK SERVICE: Bank Accounts. Individual Banking Banks typically offer a variety of services to assist individuals in managing their finances, including: Checking accounts.
CUSTOMER SATISFACTION: Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation.
BANKING SECTOR: The banking sector is the section of the economy devoted to the holding of financial assets for others, investing those financial assets as leverage to create more wealth and the regulation of those activities by government agencies
1.8 ORGANIZATION OF THE STUDY
This research work is organized in five chapters, for easy understanding, as follows
Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study. Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature. Chapter three deals on the research design and methodology adopted in the study. Chapter four concentrate on the data collection and analysis and presentation of finding. Chapter five gives summary, conclusion, and recommendations made of the study
This material content is developed to serve as a GUIDE for students to conduct academic research
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