AN EVALUATION STUDY ON THE IMPACT OF COLOUR REPRESENTATION IN MAGAZINE ADVERTISING

ABSTRACT

Every passing generation has its remarkable achievements, which it leaves from the succeeding generation. The succeeding generation them usually themselves up using the foundation laid by the preceding  ones. By this, advertisers in maintained at race and species.

In the light of this, this project deals with the topic “An evaluation study on the impact of colour representation in magazine advertising (A case study of Anambra polyphonic Oko).

The relevance of this study is that there is the need for colour representation to aid quick recognition and readership at adverts and in the process of the advertising. It would be also of immense assistance to the magazine advertisers in designing.

Favourably towards there product to arrive at valid conclusion, the survey research method was adopted the research problem was properly identified and conceptualized. Research  question, objective of the study and research hypothesis. Relevant literature was also reviews. Three hypothesis were raised and tested. They were statistically supported.

The work in divided into five chapters, chapter one health with background of the study, chapter two focused on literature review to set the study in perspective of existing scholarly and empirical knowledge, chapter three covered the research methodology necessary for a scientific study. The fourth chapter dealt with data presentation analysis result and discussion. Lastly chapter five covered the summary of findings recommendation for further study.

TABLE OF CONTENT

Cover page I

Title page II

Approval page III

Dedication IV

Acknowledgement V

Table of content IX

CHAPTER ONE

1.0 INTRODUCTION 1

1.1 Background of the study 1

1.2 Statement of the Research problem 5

1.3 Objective of the study 6

1.4 Significance of the study 7

1.5 Research question 9

1.6 Research hypothesis 9

1.7 Conceptual and operation definition 10

1.8 Assumptions 12

1.9 Limitation of the study 12

CHAPTER TWO

2.0 REVIEW OF LITERATURE 15

2.1 Source of literature 15

2.2 The review 16

2.3 The literature review 16

2.4 Summary of literature review 25

CHAPTER THREE

3.0 METHODOLOGY 26

3.1 Research method 26

3.2 Research design 26

3.3 Research sample 27

3.4 Measuring instrument 28

3.5 Data collection 29

CHAPTER FOUR

4.0 Data analysis and results 36

4.1 Research questionnaire

4.2 Data analysis 36

4.3 Discussion 55

CHAPTER FIVE

5.1 Summary 62

5.3 Bibliography 74

5.5 Questionnaire 68

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