ABSTRACT The aim of the research work is to investigate the impact of colour representation in newspaper, the research work took view into the concept of advert and colour; the primary data was used for the purpose of the research work with a sample size of 200 respondents; the method of chi-square was used for the analysis of the responses of the respondents, after the analysis, we found out that ...
Read moreABSTRACT Every passing generation has its remarkable achievements, which it leaves from the succeeding generation. The succeeding generation them usually themselves up using the foundation laid by the preceding  ones. By this, advertisers in maintained at race and species. In the light of this, this project deals with the topic "An evaluation study on the impact of colour representation in magazine advertising (A case study of Anambra polyphonic Oko). The ...
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