Download Category: MARKETING PROJECT TOPICS

Abstract This study was on marketing concept, its application by financial service industries. Using zenith bank as a case study. Five objectives were raised which included; To find out if customers of Zenith bank are satisfied with quality of services they received, to ascertain if the service behaviour of bank personnel is in consonance with the requirements of the marketing concept, to find out if zenith bank gives adequate training ...

Abstract This work studied women participation in community development with special emphasis on Gokana local government area of Rivers State. The exercise was carried out due to the observed lag in women participation in community development all over the country. The work had three key objectives which it sought to realize. These include: to ascertain the barriers to women participation in agriculture within the local government, to ascertain the impact ...

ABSTRACT The relevance of marketing information system in the achievement of organizational objective is focus of the research study using Nigeria Bottling Company (NBC) Owerri as a case study. Marketing information system helps to provide data with which the organization carries out its various function. Any organization that operates with the aid of a well-organized marketing information system will achieved its objectives and quality services will be rendered in the ...

Abstract This study was carried out to ascertain consumer perception towards leading brands of beverage produced by the Nigerian Breweries Plc and how branding can be used by brewers as a tool to increase or boost its sales. I employed a combination of tabulations and weightings to arrive and consumer ratings of brands. The result showed that taste and flavour emerged as the most important attribute to respondents in the ...

ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer's decision when Nigeria is considered. Thus, the main objective of this study was to examine the factors that contribute to the effectiveness of online advertisements and how they affect consumers' buying decision. JUMIA ...

ABSTRACT The aim of this study is to examine the role of professionals in marketing library products in academic libraries using selected university libraries in Rivers State  as  case study. Three (3) university libraries were selected in Rivers State which forms the the population for the study.  Survey Research design was employed for the study and using convenience sampling method 55 participant who are academic librarians in the university library ...

ABSTRACT This study was carried out on the assessment Of Twitter Ban On Brand Awareness In Nigeria . Specifically, the study  determined the extent to which the Twitter ban affected the brand awareness of Rite Foods Limited, to ascertain the effects of the Twitter ban on the sales of products of Rite Foods Limited, and to investigate the means through which Rite Foods Limited continued to create brand awareness after ...

CHAPTER ONE INTRODUCTION 1.1   Background of the study There is innumerable graduation of opinion on an issue as there is no one public opinion because there are many different publics. The only thing required to do is to describe the distribution of opinion amongst the public about a particular question/issues According to Alfred A. Knopf public opinion is the aggregate of individual attitudes or beliefs shared by some portion of ...

CHAPTER ONE THE PROBLEM AND ITS SETTING 1.1    Introduction           Advertising is a form of communication for marketing and used to encourage, persuaded or manipulate the audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, advertise is also common. ...

ABSTRACT Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the consumer with the goal of ultimately selling the product, and many companies and organizations would not be able to survive without the use of advertisements. Ultimately, it is a ...

ABSTRACT The aim of the research work is to elicit information on the relationship between online shoping and the level of patronge, the study made use of research questionnaire with about 200 sample size. The research work made use of the pearson correlation method for the purpose of analysis, the value of the calculated “r” was found to be 91.6 showing a strong significant relationship between online shopping and and ...

Abstract Study has shown that most working class Nigerians spend over 70% of their time away from home. This makes Out of home (OOH) or roadside advertising an important piece of the marketing mix of most companies. It is recorded that about 40% searched on google while about 30% of Nigerians have reported visiting an advertised business because they saw an Roadside advert. The purpose of this study is to examine ...

Abstract The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtained through the administration of the questionnaires was analyzed using the Pearson ...

ABSTRACT The aim of this study was to examine the factors that influence consumer preference of detergents in Enugu. The   study specifically sought to answer research questions related to the influence of social and cultural, psychological/personal class, demographic and economic factors on consumer preference of detergents. The study employed a Descriptive design.  A total of 70 questionnaires were distributed to the respondents. However, only 57 (81.4%) respondents participated in this ...

CHAPTER   ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The use of e-commerce websites can lead to accepting and satisfying intentions and then influence customer satisfaction behavior towards an e-commerce websiteCustomer satisfaction is how satisfied a customer is with the supplied product/service. It is closely related to interpersonal trust . , stated, it is expected that a higher level of customer satisfaction will lead to greater loyalty. However, the impact of ...

ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary source of data collection was used in gathering data from respondents. A structure questionnaire was designed ...

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Research questions 1.4        Objective of the study 1.5        Significance of the study 1.6        Scope of the study 1.7       Definition of terms CHAPETR TWO LITERATURE REVIEW 2.1 introduction 2.2 conceptual review 2.3 empirical review CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling ...

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Research questions 1.4        Objective of the study 1.5        Significance of the study 1.6        Scope of the study 1.7       Definition of terms CHAPTER TWO LITERATURE REVIEW 2.1 introduction 2.2 conceptual review 2.3 empirical review CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution ...

ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study. To achieve the above stated objective both primary and secondary sources or data collection which include the use of questionnaires to elicit information, and review of textbooks, journals, internet sources etc. were used. Statistical tools such as frequency distribution, simple percentage ...

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY During the pre-and post-independence period Nigerian market were flooded with foreign goods including cosmetics, There was a greater enthusiasm for specialization in importation for sale rather than in local production sale.  The scramble for the importation of ready- make –goods into the country for sale was so great that people gave little attention to local production of even simple goods that were not ...