ADVERSTISING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE DELIVERING OF BANKING SERVICE. (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE
TABLE OF CONTENTS Title i Approval ii Dedication iii Acknowledgement iv Table of content v Abstract ix CHAPTER ONE INTRODUCTION Background of the study 1 Statement of the problem 3 Purpose of the study 4 Significance of the study 4 Research question 5 Hypothesis 6 Scope of the study 6 Definition of terms. 7 CHAPTER TWO LITRATURE REVIEW ...
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