INTEGRATED WEBSITE USABILITY EVALUATION MODEL USING FUZZY ANALYTICAL HIERARCHY PROCESS AND ARTIFICIAL NEURAL NETWORK
ABSTRACT Numerous websites in this contemporary time have been plagued with many usability issues which have hitherto made the websites not effective and efficient for users while searching for information. Consequently, different website usability evaluation models have been proposed to help in evaluating websites. However, most existing models are rather too ambiguous and not easy to use. Also, selecting and ranking websites based on usability with respect to numerous criteria ...
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