AN EVALUATION INTO THE NATURE PROBLEMS AND PROSPECTS OF THE NEW PRODUCTS DEVELOPED IN THE BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC, ENUGU)
Abstract This study was on an evaluation into the nature problems and prospects of the new products developed in the banking industry. Five objectives were raised which included: To identify the nature of the New products services delivery strategies in our banks, to find out if the New products develop by banks is convenient to customers, to find out if these New products developed by banks satisfy customers needs, to ...
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