Download Tag: MAGAZINE ADVERTISING

ABSTRACT Every passing generation has its remarkable achievements, which it leaves from the succeeding generation. The succeeding generation them usually themselves up using the foundation laid by the preceding  ones. By this, advertisers in maintained at race and species. In the light of this, this project deals with the topic "An evaluation study on the impact of colour representation in magazine advertising (A case study of Anambra polyphonic Oko). The ...

CHAPTER ONE INTRODUCTION  Background of the study People are exposed to a tremendous amount of commercial or non-commercial information every day. The average person would be exposed to over 1,500 advertising a day, aware of less than 70 of them, and remember only 5 to 10 ads (Kotler, Bowen, & Makens, 2010). This screening-out process can be explained by the concept of selective attention which reduces the load on limited-capacity ...