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EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON DURABLE CONSUMER PRODUCT

Abstract This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies.  This research project was aimed at the following: to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product. To determine whether the pricing methods of LBN has helped to increase sales of ...

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EFFECTIVE MOTIVATIONAL PROGRAMMES AND PRODUCTIVITY IN GOVERNMENT PARASTATALS

  Abstract The study analyzed the effect of motivational programs and productivity in selected Government parastatals in Nigeria. A total of 200 civil servants were selected across the parastatal using simple random sampling technique from which data and information were elicited from the questionnaire. Analytically, the study employed descriptive statistics, chi-square and the simple percentage. The analysis of factors affecting productivity of employees in Government parastatals in the study area ...

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EFFECTIVE ACCOUNTABILITY AND TRANSPARENCY IN FINANCIAL MANAGEMENT IN LOCAL GOVERNMENT

CHAPTER ONE INTRODUCTION Background of the study The Accountability and transparency has been critical issue in financial management of local government. It has been hampering the performances of the council and has been and is still a yet problem to be solved. It could be traced to have started during the early era of management, when people are in co-operative efforts to achieve aims which they could not achieve individually. ...

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EFFECTIVE OF ENTREPRENEURIAL CHARACTERISTIC ON HOSPITALITY BUSINESS

CHAPTER ONE INTRODUCTION Background of the study The industrialization of any nation is dependent on the activities of the entrepreneur. This is because a nation may be endow with natural resources, but without an entrepreneur to think innovatively to harness these resources it will still remain on its natural state as a piece of furniture. Good Entrepreneur can create a strong economy. They are an important facet of industrial growth ...

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EFFECTIVENESS OF ICT ON TEACHING AND LEARNING

Abstract Integration of Information, Communication, and Technology (ICT) will assist teachers to the global requirement to replace traditional teaching methods with a technology-based teaching and learning tools and facilities. In Nigeria, ICT is considered as one of the main elements in transforming the country to the future development. The Ministry of Education, through the latest Education Blue print (2013-2025), insights the importance of technology-based teaching and learning into the schools’ ...

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EFFECTIVENESS OF INTERPERSONAL COMMUNICATION AND COMMUNITY DEVELOPMENT

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling ...

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EFFECTIVENESS OF NEWSPAPER CARTOONS IN THE PROMOTION OF POLITICS IN NIGERIA

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPTER ONE 1.0   INTRODUCTION 1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPTER THREE 3.0        Research methodology 3.1        sources of data collection ...

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THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA

Abstract The rapid forces of globalization, change and competition have compelled firms to formulate marketing strategy and mix that operate beyond the present market challenges by satisfying current customer and entice a sizeable proportion of the target market in the long run through a continuous modification of its various tools. The total population for the study is 200 staff of selected telecommunication companies in Lagos. The researcher used questionnaires as ...

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EFFECTIVENESS OF PURCHASING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION

CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution 3.5        Validation of research instrument 3.6        Method of data analysis CHAPTER FOUR DATA PRESENTATION ...

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EFFECTIVENESS OF REHABILITATION PROGRAM IN THE NIGERIAN PRISON.

CHAPTER ONE INTRODUCTION Background of the study The holy book says in Hosea 4:6 my people are destroyed from lack of knowledge. "Because you have rejected knowledge, I also reject you as my priests; because you have ignored the law of your God, I also will ignore your children. People perish for lack of knowledge and information. In a country like Nigeria, many of her citizenry are illiterates and those ...

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EFFECTIVENESS OF TELEVISION IN THE POLITICAL DEVELOPMENT OF RURAL AREAS IN NIGERIA

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution 3.5        Validation of research instrument 3.6        Method of data analysis CHAPTER FOUR DATA PRESENTATION AND ...

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EFFECTIVENESS OF THE TECHNICAL SUPPORT FOR SMALL SCALE INDUSTRIES BY COMMERCIAL BANKS

Abstract This study investigates the technical support which commercial banks provide for small scale industries in Nigeria (a case study of Union Bank of Nigeria Plc). The contributions of commercial banks range from the granting of loans to the small scale industries and advisory services are examined. Various determinants employed include the use of primary sources (those collected by the researcher) and secondary sources (those collected from relevant published materials). ...

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EFFECTS OF AGRICULTURAL INSURANCE ON FOOD PRODUCTIVITY IN NIGERIA

Abstract This research project assessed the effects of agricultural insurance on food productivity in Nigeria. The problem that prompted the research of this project is inability of farmers to effectively embrace Agricultural insurance primary data is used, and it were collected through the use of structured questionnaire. Table and like scaling were use in the analysis of data, while Z-test statistical model was used in testing the hypotheses. The result ...

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EFFECTS OF BROKEN HOMES ON ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS

Abstract The study investigates the effects of broken homes on academic performance of secondary school student. The study findings showed that broken marriages contribute a lot to student’s poor academic performance, psychological problems academic performance and delinquent behavior among students. Community members were aware that broken marriages have effects on children’s academic performance and that broken marriages contribute much to negative perception. The total population for the study is 200 ...

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EFFECTS OF CONTRACEPTIVE PATRONAGE AND RISK INVOLVEMENT AMONG FEMALE SECONDARY SCHOOL STUDENTS

Abstract The study investigated the effect contraceptives patronage and risk involvement among female students in selected secondary schools in Nigeria. The subjects used consisted of one hundred and fifty female students randomly selected from (4) secondary schools in Nigeria. A structured questionnaire designed by the investigator was used to collect data for the study. Simple percentage and frequency count were used to analyze the data. The results depicted in simple ...

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EFFECTS OF DEMONSTRATION TECHNIQUES ON PUPILS INTEREST AND ACHIEVEMENT IN ENGLISH LANGUAGE OF PRIMARY SCHOOL PUPILS IN NSUKKA LGA, ENUGU STATE

Abstract Learning has been described as the only way to improve in life and its endeavors. Learning can be formal or informal. Overtime, formal learning has been recognized as the trailblazer for learning as research are conducted to improve knowledge. One of the core subjects taught in a formal learning environment is English language. This subject has received a wide recognition and has attained a height of excellence. However, the ...

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EFFECTS OF ENVIRONMENTAL ACCOUNTING AND REPORTING ON CORPORATE PERFORMANCE

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content   CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling ...

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EFFECTIVENESS AND EFFICIENCY OF INTERNAL AUDIT AS A TOOL FOR MANAGEMENT CONTROL

CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution 3.5        Validation of research instrument 3.6        Method of data analysis CHAPTER FOUR DATA PRESENTATION ...

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EFFECTIVE INTERNAL AUDIT AS A PANACEA TO EFFICIENT LOCAL GOVERNMENT ADMINISTRATION

CHAPTER ONE INTRODUCTION Background of the study Globally the role of auditing is being appreciated for its avowed operations and activities. Ihe and Umeaka(2006:370) defined auditing “as a process carried out by suitably qualified auditors during which the accounting records and the financial statements of an organization are subjected to examination by an independent auditor with the main objective of expressing an opinion in accordance with the relevant terms of ...

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EFFECT OF RETIREMENT ON PSYCHOSOCIAL AND PHYSICAL WELL BEING OF THE ELDERLY IN IBADAN

Abstract In  Nigeria,  growing  old  is  usually  feared  because  of  the  multi-faceted  problems associated  with  ageing.  Research has shown that  conditions  such  as  insufficient savings after retirement, poor access to health care, poor dietary intakes and poverty affect the psychological well-being of the elderly. Yet, there is paucity of research on the psychological condition of  the  elderly  in  Nigeria.  This study examined the psychosocial and physical well-being of the elderly ...

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