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THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)

  Abstract Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation. The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the ...

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THE IMPACT OF A GOOD INTERNAL CONTROL SYSTEM ON FINANCIAL MANAGEMENT OF ORGANIZATION

Abstract An internal control system is the process that can be use to provide reasonable assurance that the units goals and objectives will be achieved. It is also the management of business risks and is a dynamic process that changes as personnel and circumstance change. The impact of a good internal control system on the financial management of organization can not be over emphasized. This is because internal control is ...

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THE IMPACT OF ACCOUNTING INFORMATION SYSTEM ON THE PERFORMANCE OF BANKING SECTOR IN NIGERIA

CHAPTER ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution 3.5        Validation of research instrument 3.6        Method of data analysis CHAPTER FOUR DATA PRESENTATION AND ...

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THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS

CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution 3.5        Validation of research instrument 3.6        Method of data analysis\ CHAPTER FOUR DATA PRESENTATION ...

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THE IMPACT OF AFRICAN COUNTRIES ON THE UNITED NATION SECURITY COUNCIL IN DEVELOPING COUNTRY

Abstract The image of Africa in the United Nations in the first twelve years of the life of that organization was an image of Trust Territories and colonially dominated areas. This was drastically altered by the emergence of African states to independence and membership in the world community. As they have gained increased membership in the United Nations, the African states have sought to co-ordinate their efforts on issues of ...

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THE IMPACT OF AGRICULTURAL DEVELOPMENT ON NIGERIA ECONOMIC GROWTH

Abstract The analyses the relationship between Agricultural resource and economic growth in Nigeria. The chi-square statistics was used in analyzing the data obtained for the study. The results revealed a positive cause and effect relationship between gross domestic product (GDP) and agricultural output in Nigeria. Agricultural sector is estimated to contribute 34.4 percent variation in gross domestic product (GDP) between 1970 and 2010 in Nigeria. The Agricultural sector suffered neglect ...

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THE IMPACT OF AGRICULTURAL POLICIES ON NIGERIA ECONOMY

Abstract This research work assesses the impact of agricultural policies on Nigerian economy. The study covered the key issues on Nigerian agricultural policies especially as it concerned the formulation and implementation of agricultural policies and programmes as well as their achievements in the agricultural sector in Nigeria. The study contends that government’s agricultural policies over the years in Nigeria recorded partial success going by the fact the country still face ...

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THE IMPACT OF AIR POLLUTION ON LAND UTILIZATION IN LAGOS STATE

  INTRODUCTION The word pollution has been used in many contexts with different connotative meaning. However, pollution can be seen as the contaminating the environment. The problem of air pollution has become has become a major concern to both global and local environmental policies formulators  purported to address its devastating trend, particularly in growing megacities of the world. The negative effects of the phenomenon are more pronounced in megacities of ...

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THE IMPACT OF AUDITORS INDEPENDENCE ON FINANCIAL REPORTING IN NIGERIA

ABSTRACT This research was carried out in order to examine the impact of auditor’s independence on financial reporting in Nigeria. The study aimed at examining investigating and ascertaining the interaction between audit quality and financial reporting in Nigeria. Hence, the study is a movement towards improving the quality of audit practice in Nigeria. In conducting this research primary date were used. The study captured the opinions of respondents including Auditor, ...

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THE IMPACT OF BANK LOAN ON SMALL AND MEDIUM SCALE ENTERPRISE IN NIGERIA

CHAPTER ONE INTRODUCTION Background of the study Small and medium-scaled businesses (SME) are businesses whose personnel numbers fall below certain limits. The abbreviation "SME" is used in the European Union and by international organizations such as the World Bank, the United Nations and the World Trade Organization (WTO). Small and medium-scaled enterprises outnumber large companies by a wide margin and also employ many more people. SMEs are also said to ...

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THE IMPACT OF BANK LOANS ON SMES IN NIGERIA

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution 3.5        Validation of research instrument 3.6        Method of data analysis CHAPTER FOUR DATA PRESENTATION AND ...

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THE IMPACT OF BRANDING IN ENHANCING PROFITABILITY IN MANUFACTURING SECTOR

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Justification of the study 1.6       Significance of the study 1.7       Scope and limitation of the study 1.8       Definition of terms 1.9       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW   CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution 3.5        Validation of research instrument 3.6        Method of ...

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THE IMPACT OF BUREAUCRACY IN NIGERIA PUBLIC ENTERPRISE A CASE STUDY OF PHCN ENUGU DISTRICT

Abstract The topic “The impact of Bureaucracy in Nigeria Public Enterprises” was specifically chosen to emphasis and illustrate the extent to which bureaucracy has been efficient and its ineffective in the operation of Nigeria Public Administration.       The study started with the background and definition of the study area and then went down into identifying the past and present trend, of bureaucracy (both Western and Nigerian Bureaucracy) The principles, theoretical ...

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THE IMPACT OF BUSINESS ENVIRONMENT ON ENTREPRENEURSHIP PERFORMANCE

CHAPTER ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution 3.5        Validation of research instrument 3.6        Method of data analysis CHAPTER FOUR DATA PRESENTATION AND ...

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THE IMPACT OF BUSINESS ENVIRONMENT ON MANAGEMENT DECISION

CHAPTER ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution 3.5        Validation of research instrument 3.6        Method of data analysis CHAPTER FOUR DATA PRESENTATION AND ...

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THE IMPACT OF BUSINESS ETHICS ON THE PROFITABILITY OF AN ORGANIZATION

Abstract Firms assume ethical business practices only add costs to the firm. However, business ethics actually add value for customers and result in increased profitability and performance for the firm. Organizations are nowadays concerned with managing their corporate image. There is strong positive correlation between people’s perceptions of a company and pro-corporate supportive behaviour. In this study, past researchers on corporate image were incorporated to create a platform for framework ...

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THE IMPACT OF CAPITAL BUDGETING ON ORGANIZATIONAL PERFORMANCE

ABSTRACT This study was intended to evaluate the impact of capital budgeting on organizational performance. This study was guided by the following objectives; To determine the nature of capital budgeting; to determine the nature of organizational performance; to determine the impact of capital budgeting on organizational performance; to determine the impact of capital budgeting on the performance of ondo state ministry of works. The study employed the descriptive and explanatory ...

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THE IMPACT OF CAPITAL MARKET INSTABILITY ON THE GROWTH OF NIGERIA ECONOMY

  CHAPTER ONE INTRODUCTION Background of the study In every developing and developed economy, the capital market has been identified as an institution that drives growth and development.  The capital market is a conduit for the demand and supply of debt and equity capital then channel funds to firms with relatively high and increasing productivity thus, enhancing economic expansion (Donwa, 2010). Capital market provides a means through which a nation ...

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THE IMPACT OF CASH CROPPING, FARM TECHNOLOGIES AND DEFORESTATION IN NIGERIA

ABSTRACT The study examines the impact of cash cropping, farm technologies and deforestation in Nigeria. The study formulated two null and alternate hypotheses, to be tested at 0.05 significance in the course of the study.  In the second part of the study, the same data was used to simulate the consequences of having the rural poor cash crop their way out of poverty. The researcher focused on the consequences for ...

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THE IMPACT OF CENTRAL BANK PRUDENTIAL GUIDELINE ON THE FINANCIAL STATEMENT OF LICENCE BANKS

TABLE OF CONTENT Title page Certification Dedication Acknowledgements Abstract CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Objectives of the Study 1.4 Research Questions 1.5 Scope of the Study 1.7 Limitations to the Study 1.8 Significance of the Study 1.9 Operational Definition of Terms CHAPTER TWO: REVIEW OF RELATED LITERATURE 2.1 Overview of Prudential Guidelines 2.2 Prudential Guideline 2.2.1 Management of Risk Assets 2.2.2 Credit ...

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