SOCIAL MEDIA ADVERTISING AND CONSUMER INTEREST; USING INSTAGRAM TO ADVERTISE PEPSI
Abstract This study was on social media advertising and consumer interest: using instagram to advertise Pepsi. Four objectives were raised which included: To study the influence of instagram advertisement on consumer buying interest, to identify the main factors which are affecting the consumer purchase interest influenced by instagram, to ascertain find out how favorably is instagram compare to other social media for advertising and to ascertain the impact of instagram ...
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