EFFECT OF SOCIAL MEDIA COMMUNICATIONS ON STUDENTS’ BUYING BEHAVIOUR TOWARDS SMARTPHONES IN CALABAR
Abstract This study was on effect of social media communications on students’ buying behaviour towards smartphones in Calabar. Three objectives were raised which included: assess the effect of Facebook on students’ buying behaviour towards smartphones in Calabar, determine the effect of YouTube on students’ buying behaviour towards smartphones in Calabar and examine the effect of WhatsApp on students’ buying behaviour towards smartphones in Calabar. In line with these objectives, four ...
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