MARKETING OF INSURANCE SERVICES IN THE MIDST OF UNIVERSAL BANKING ENVIRONMENT PROBLEMS, PROSPECTS AND CHALLENGES
ABSTRACT Marketing is the anticipation management, which satisfies human wants through exchange process. The system of marketing of insurance service in universal banking environmental by the central bank of Nigeria, in January 2001, in its monetary and fiscal policy guidance, as response to this enactment, certain banks in order to run effectively insurance service have by way of acquisition bought over same issuance companies and incorporates them as subsidiaries in ...
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