MARKETING STRATEGY AND TOURISM PATRONAGE IN SOUTHWEST NIGERIA
ABSTRACT The tourism industry has been identified as a very vital and popular global human activity that now becomes an economic booster which can contribute to the economic development of Nigeria. However, tourism industry in Nigeria has not been exploited to generate the expected contribution to the socio economic development of the country. One of the major reasons for this problem is the nonÂ-application of marketing strategies especially in ...
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