IMPACT OF TOP RANK HOTELS PROFITABILITY THROUGH ADVERTISING IN N.T.A
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized. Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his economic and socio-political life before recorded civilization began. Sapso (1975, p. 9) opined; “there is little doubt among trade men and merchants ...
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