THE ROLES OF ADVERTISEMENT IN NIGERIA BANKING SYSTEM (A CASE STUDY OF SKYE BANK PLC)
TABLE OF CONTENT TITLE PAGE CERTIFICATION DEDICATION ACKNOWLEDGMENT TABLE OF CONTENT CHAPTER ONE INTRODUCTION STATEMENT OF THE PROBLEM OBJECTIVES OF THE STUDY RESEARCH QUESTION RESEARCH HYPOTHESIS SIGNIFICANT OF THE STUDY DEFINITION OF TERMS PLAN ORGANIZATION OF THE STUDY CHAPTER TWO LITERATURE REVIEW HISTORICAL BACKGROUND OF SKY BANK PLC DEVELOPMENT OF ADVERTISEMENT THE NEED FOR COMMUNICATION OBJECTIVE OF ADVERTISEMENT ADVERTISING MEDIA IMPLICATION OF ADVERTISING FOR THE BANKING INDUSTRY GETTING ...
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