THE ROLE OF THE NEW MEDIA ON NEWSPAPER READERSHIP AMONG RESIDENTS OF KADUNA METROPOLIS
ABSTRACT This research work examined the role of the new media on newspaper readership among residents of Kaduna metropolis. The basic objective of the study was to examine how often respondents read online newspaper whenever they access the internet and to ascertain if there is a relationship between the purchase of offline newspaper and online newspaper readership as well as how age affects respondents‘ preference for online or offline ...
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