THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product, then is one of constantly monitoring the market and adjusting the products to meet the ...
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