EFFECT OF MOTIVATION ON THE PRODUCTIVITY OF EMPLOYEES IN THE NIGERIAN INSURANCE INDUSTRY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The role of motivation on the productivity of employees in any organization cannot be overemphasized. Now, research on the subject of motivation has advanced greatly in western countries; this cannot be said for developing economies like Nigeria (Ituma et al, 2011). The goal of employee motivation is to achieve organizations goals through employee creativity. Since one of the organization’s goals is customer satisfaction, ...
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