THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY
CHAPTER ONE 1.0 INTRODUCTION Marketers should not only think of customers satisfaction as the key to profitability. The marketer operates in an environment. Where several forces are in a state of dynamic tension and these forces must never be under estimated by the marketer. Socially responsible marketing recognizes that the organization is part of a larger society and as a result should be accountable to that larger society for its actions. Okonkwo (2010) noted ...
Read more