Download Tag: THE NIGERIA BANKING INDUSTRY


CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY

CHAPTER 1 INTRODUCTION 1.1      Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their lifetime value. Customer Relationship Management is a sound business strategy to identify the bank’s most profitable customers and ...

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AN EXAMINATION OF THE TECHNIQUES OF MANAGING FINANCIAL DISTRESS IN THE NIGERIA BANKING INDUSTRY

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND TO STUDY The issue of financial distress in the Nigerian banking industry has became the ‘Conequences of  bnak failures, the problem has became a major source of concern to the government, the regulatons of financial institutions and to the general public. The experience of Nigerians during the first era of bank failures in Nigerian between 1953 to 1959 was such that generated understandable apprehension among the ...

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BANKING REGULATION AND THE PERFORMANCE OF THE NIGERIA BANKING INDUSTRY

CHAPTER ONE INTRODUCTION 1.1   BACKGROUNDS OF THE STUDY Confidence is the pillar or pivot around which banking revolves.  Hence lack of confidence by depositor in the stability of a bank can lead to serious problem for such a bank.  Official concern for the stability of bank failure may result is server monitory contractions and dislocation of the  real economy. Therefore this given rise to the supervision regulation of banks in order ...

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THE CAUSES AND EFFECTS OF LIQUIDITY PROBLEM ON THE NIGERIA BANKING INDUSTRY

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Basically, a bank has a two-fold function to receive deposits and to make such fund available as and when demanded by the depositors. In connection with receiving deposits and making it available, there are many service that banks render which are fundamental important to the normal functioning. According to Orjih (1980) a firm is said to be liquid when it is able to meet ...

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FACTORS INFLUENCING CUSTOMER LOYALTY IN THE NIGERIA BANKING INDUSTRY

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY Nigerian banks in the face of increasing competition are currently facing enormous challenges which have made survival increasingly difficult. To survive and be successful providers of financial services, it is extremely important that the present environment should go with a new management order which will offer the customer satisfaction and make better business performance. It is evident that today customers ...

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FACTORS INFLUENCING CUSTOMER LOYALTY IN THE NIGERIA BANKING INDUSTRY

CHAPTER ONE INTRODUCTION Background of the study Nigerian banks in the face of increasing competition are currently facing enormous challenges which have made survival increasingly difficult. To survive and be successful providers of financial services, it is extremely important that the present environment should go with a new management order which will offer the customer satisfaction and make better business performance. It is evident that today customers have increasingly become ...

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AN ANALYSIS OF MARKETING IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC)

TABLE OF CONTENT Title page Certification Dedication Acknowledgement Table of content CHAPTER ONE Introduction Statement of research problem Objective and purpose of the study Scope and limitation of the study Research methodology Signification of the study Statement of the hypothesis Organization and planning of the study CHAPTER TWO 2.0   Literature review 2.1           Introduction 2.2           Concept of marketing of bank service 2.3           Bank marketing strategies 2.4           Impact ...

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PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF UNITED BANK OF AFRICA PLC)

TABLE OF CONTENTS Title page                                                                 i Certification                                                             ii Dedication                                                               iii Acknowledgement                                                    iv Table of Content                                                      v CHAPTER ONE       1.1   Introduction 1.2   Statement of problem 1.3   Statement of research question 1.4   Objectives of the study 1.5   Statement of the study 1.6   Significance of the study 1.7   Scopes and limitation of the study 1.8   Definition of key terms 1.9   Plan and organization of the study CHAPTER TWO Literature Review CHAPTER THREE 3.1   ...

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AN ANALYSIS OF MARKETING IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC)

TABLE OF CONTENT Title page Certification Dedication Acknowledgement Table of content CHAPTER ONE Introduction Statement of research problem Objective and purpose of the study Scope and limitation of the study Research methodology Signification of the study Statement of the hypothesis Organization and planning of the study CHAPTER TWO 2.0   Literature review 2.1           Introduction 2.2           Concept of marketing of bank service 2.3           Bank marketing strategies 2.4           Impact ...

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AN EXAMINATION OF THE TECHNIQUES OF MANAGING FINANCIAL DISTRESS IN THE NIGERIA BANKING INDUSTRY

ABSTRACT The researcher examines the technique of managing financial  distress in the Nigerian banking industry. The researchers purpose of study among other. To examine bank recapitalisation as a technique of managing distress in the banking industry. To examine debt recovery and cost reductive as a technique of managing distress in the banking industry. To examine bank acquisition and merger as technique of managing distress in the Nigeria banking industry. The ...

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