Download Tag: THE MARKETING

ABSTRACT The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Aba Aba North  Local Government Area of Abia State. To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter. Chapter one deals with the nature and statement of the problem, objectives and scope of the study.  ...

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND  TO THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place.  Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product, then is one of constantly monitoring the market and adjusting the products to meet the ...

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY In any economic set up, there are various institutions engaged in Commercial activities with the cardinal aims of strengthening their financial base and quality service to the society through the marketing of their products and services; thereby establishing themselves firmly within the given economic environment. Before the Mid-1950’s banks had no understanding or regard for marketing because they were supplying needed services. ...

CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY The importance of effective marketing of services in the Nigeria banking industry is only being realized in the part, marketing was not linked to services industries like banking, insurance, law etc. In recent years however, marketing activities is the banking industry have acquired increased importance assuming a new dimension and attraction more than attention. The reason for this phenomenon is easy to appreciate, ...

CHAPTER ONE INTRODUCTION In every facet 'of business, be it profit or nonprofit oriented, the owners of such business concern must focus on techniques to create awareness for its products, service and ideas. For a system of transaction to take place, marketing thus call for more than developing a product, pricing and making it readily accessible to the target market. As firms make good products, they must inform consumers of ...

ABSTRACT The impact of Road Transportation has proved to the only logical basis for the sustenance of the educational services such as Federal polytechnic Nekede Owerri. TABLE OF CONTENT Title page -      -      -      -      -      -      -      -      -i Approval page -      -      -      -      -      -      -      -ii Dedication      -      -      -      -      -      -      -      -iii Acknowledgement  -      -      -      -      -      -      -iv Abstract  -      -      ...