Download Tag: THE MARKETING CONCEPT

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY As competition between businesses geared up, if becomes imperative to turn, attention to customers needs and wants which are naturally insatiable. The marketing concept arose to challenge all other previous concept. Orjih (2014) in his book “Seminar in Banking and finance.” Concluded that marketing concept holds the key to achieving organizational goals consists in determining the needs and wants of target markets ...

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE Introduction Statement of the problems Objective of the study Importance of the study Scope of the study Limitation of the study CHAPTER TWO 2.1  Literature review 2.2  Nature and scope of marketing 2.2.1 Importance of marketing 2.4   RetailingRetailing mix 2.5  The concept of marketing in retailing   The difference between marketing and retailing concepts Hypothesis ...