THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA)
THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA) BY www.a1projecthub.com A RESEARCH PROJECT PRESENTED TO THE DEPARTMENT OF MARKETING SCHOOL OF BUSINESS AND MANAGEMENT ABSTRACT The need for this study being the impact of new product in commercial bank performance was to introduce the rate at which the introduction of this product is helping the economic development ...
Read more