THE INFLUENCE OF POLITICAL ADVERTISING MESSAGES ON THE ELECTORATES’ CHOICE OF CANDIDATES.
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Political campaign is organised effort to secure nomination and election of candidates. A political advertisement means an announcement or message of any form which is broadcast in return of payment by a candidate in elections. It does not include letters of editors, news or features articles or editorial comments. The essential task of political advertising is to gain the confidence of the ...
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