Download Tag: THE EFFECTS OF CUSTOMER


EFFECTS OF CUSTOMER SERVICE MANAGEMENT ON COMPANY DEVELOPMENT A CASE OF STUDY OF ACCESS BANK PLC OSUN STATE

Abstract This study was on effects of customer service management on company development a case of study of access bank plc osun state. Three objectives were raised which included:  To ascertain the relationship exists between market research and company development in  access bank plc Osun state, to ascertain the extent in the relationship between customer assessment and company development in access bank plc Osun state, to ascertain the relationship that ...

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THE EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION IN THE INSURANCE INDUSTRY IN GHANA THE MEDIATING ROLE OF CUSTOMER SATISFACTION

ABSTRACT Today, there is a fierce competition in the insurance industry in Ghana, and one of the key issues is the company‟s ability to practice effective Customer Relationship Management to achieve customer satisfaction in order to retain its existing customers and look for more. The subject of Customer Relationship Management, Customer Satisfaction and Customer Retention has become a global issue. The study sought to examine the effect of customer relationship ...

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