Download Tag: THE EFFECT OF TELEVISION ADVERTISEMENT

Abstract This study was on the effect of television advertisement on consumer brand choice. Three objectives were raised which included:  To ascertain of consumers are aware of the adverts of airtel network, to find out if consumers have easily access to television facilities, to ascertain if advertising campaigns by airtel network are wasteful and to find out if there is unhealthy rivalry amongst airtel network. A total of 77 responses ...

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Television is incorporated within the child’s experience as it becomes part of the child’s inner world.In discussing about television and evolutional development of T.V, someone may wonder how television affects a child of ten to eighteen year. But it is apparent that the young child is dominated by this TV. Children learn to read pictures they understand. In the watching of television, ...