THE EFFECT OF MARKETING STRATEGIES ON DEPOSIT BANK PERFORMANCE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The purpose of business as asserted by Peter Drucker is to create customers and provide them with two basic functions of marketing and innovation. In today’s intense competitive business environment, these words ring more bells. A well-designed marketing strategy can make all the difference between success and failure in the marketplace. While marketing is commonly associated with consumers and good companies such ...
Read more