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Abstract The study is intended to investigate the major determinants of life insurance buying behavior in Nigeria insurance corporation Lagos State University, Ojo district. The study focuses on the relationship of life insurance with six selected independent variables (income, attitude, perception, premium, culture, and buying intention). The approach for this study is quantitative research approach. To find the major determinant factors for life insurance buying behavior, the researcher adapted correlation ...

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Life insurance companies are financial intermediaries that bring together the surplus spending unit (insured) and the deficit spending unit (insurer) for the purpose of the insurer protecting the financial interest of the beneficiary in the event of the demise of the insured (Impavido and Musalem, 2000). In this process life insurance companies act as a vehicle for the mobilization of savings for long ...

CHAPTER ONE INTRODUCTION 1.1  Background to the Study The history of insurance industry in Nigeria could be traced to the British colonial trading companies that established agency offices in Nigeria, on behalf of insurance companies in the UK. After the Nigerian political independence of 1960, indigenously owned insurance companies sprang up with many inadequacies which in turn brought confidence crisis and strong apathy to not just life insurance purchase but ...