Download Tag: THE CONSOLIDATED BANKING SECTOR

ABSTRACT The work tries to evaluate the relationship between banks staff and customers in the post consolidated banking era in Nigeria using some selected commercial banks sample for the study. In order to carry out this study primary and secondary method of data collection were employed by the researcher. The primary data were collected through structured questionnaire distributed to 55 randomly selected management staff of the sampled banks. Tables and ...

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE ESSAY Marketing is a social phenomena and great stimulus for economic progress of most societies in the world. Marketing practice makes improvement productivity possible and gives the society the improve standard of living that is required for dynamic society. Every organization whether it’s a product or a services oriented needs marketing strategy for its products or services to be existing and potential ...