THE APPLICATION OF ELECTRONIC MARKETING IN THE BANKING SERVICE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY E-marketing in Nigerian banking sector is an aspect of electronic universe in which messages and information streak across the continent or around the world at the speed of light. It is a place where you can find facts, meet customers, transact business, receives customers complaints, and handle them, meet thousand of their things without ever leaving your home o office. Marketing activities ...
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