Download Tag: TELEVISION ADVERTISEMENT

Abstract This study was on the effect of television advertisement on consumer brand choice. Three objectives were raised which included:  To ascertain of consumers are aware of the adverts of airtel network, to find out if consumers have easily access to television facilities, to ascertain if advertising campaigns by airtel network are wasteful and to find out if there is unhealthy rivalry amongst airtel network. A total of 77 responses ...

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced people’s choice and consumption of goods and services, as well as their buying habits. Again, it has been ...

ABSTRACT Television and advertising together present a lethal combination and has become an integral part of modern society .It is the most convenient route to reach not only consumers but also the children. Children are manipulated by advertisement promise that the product will do something special for them which will transform their life. The present study was conducted on 100 children, studying in class 9th-12th, to know the effect of ...