Download Tag: TELECOMMUNICATION COMPANIES

Abstract This study was on the role of sales promotion on the profitability of telecommunication companies in Cameroon. Three objectives were raised which included: To find out the factors which promotes or impairs the effectiveness of sales promotion, to find out the role of sale promotion on profitability of MTN in Cameroon and to find out the effect of sale promotion on sale volume in MTN, Cameroon. The total population ...

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY The telecommunications industry generates and stores a tremendous amount of data (Han et al, 2002). These data include call detail data, which describes the calls that traverse the telecommunication networks, network data, which describes the state of the hardware and software components in the network, and customer data, which describes the telecommunication customers (Roset et al, 1999). The amount of data is ...

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY The telecommunications industry generates and stores a tremendous amount of data (Han et al, 2002). These data include call detail data, which describes the calls that traverse the telecommunication networks, network data, which describes the state of the hardware and software components in the network, and customer data, which describes the telecommunication customers (Roset et al, 1999). The amount of data is ...