Download Tag: SOUTH-WEST

TABLE OF CONTENTS Title Page   -        -        -        -        -        -        -        -        - Approval Page      -        -        -        -        -        -        -        - Declaration -        -        -        -        -        -        -        - Dedication  -        -        -        -        -        -        -        -        - Acknowledgement         -        -        -        -        -        -        - Abstract      -        -        -        -        -        -        -        -        - Table of Contents -        -        -        -        -        -        ...

CHAPTER ONE INTRODUCTION 1.1         Background to the Study In this era of globalization, entrepreneurship has an important role to play in employment generation. The experiences of developed economies in relation to the roles played by entrepreneurship buttresses the fact that the importance of entrepreneurship cannot be over emphasized especially among the developing countries.  The quintessence of entrepreneurship is paramount in every economy that targets economic growth and development. However, no ...

ABSTRACT The Nigerianuniversity educational system was liberalised in 1999 and this led to the establishment of private universities. To promote their different programmes and competitively position themselves, each employed varied marketing communication tools and strategies. Little is known about the use of marketing communication mix by universities. The study assessed the performance of marketing communication strategies used by private universities in South-West, Nigeria.   The study adopted survey research design. ...

  ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement and music, advertisers are able to embed images that resonate with vulnerable youths. In spite of the documented social and health repercussions of alcohol consumption and little knowledge of warning sign among ...

ABSTRACT Service delivery is the primary function of any university library. The cumbersome nature and the inadequacies of traditional library services have prompted university libraries to adopt social media in library service delivery. Observations have shown that globally, many university libraries have embraced the use of social media in their library services. However, the pace of integrating the use of social media in library by librarians in Nigerian University libraries ...

ABSTRACT   The use of Electronic Information Resources (EIRs) has become inevitable for higher education students in the digital age, given the volume of academic materials that are available in electronic rather than print format. Effective use of these resources depends on whether students have the requisite skills to access and effectively use them. Studies have shown that EIRs have been underutilized by undergraduates in Nigeria. The study investigated the ...

ABSTRACT The introduction of new technologies has had a significant influence on teaching, learning and research activities in universities. This has offered university libraries opportunities to provide information resources in a variety of formats. Studies have indicated that e-resources are underutilized in university libraries despite their immense benefits to users. This study investigated the influence of information literacy skills and computer self-efficacy on postgraduate students’ use of e-resources in private ...