Download Tag: SOCIAL MEDIA NETWORK CONTRIBUTION

CHAPTER ONE 1.0 INTRODUCTION The rise in popularity of social networking sites has led social networking to become a global phenomenon. After many countries gained Internet access, the increase in the use of Internet started influencing the economy and social life at the beginning of 20th century (Milano, Baggio & Piattelli, 2011). Later on, in the era of Web 2.0, as social networking advanced, an increasing number of users on ...

Abstract Social media has been playing a great role in our every day’s life and in every industry; it plays a crucial role in one or other way. Tourism industry also as it helps in easy decision making for individual/traveler through the information available on different social networking platform. This study provides a conceptual framework- ‘how social media is playing a crucial role in framing individual preference and choice while ...