THE EFFECTS OF SOCIAL MEDIA ON SMALL BUSINESS IN OGUN STATE
ABSTRACT Social media is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It is therefore become important for business owners and marketers to understand how social media work as a communication and ...
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