ASSESSMENT OF INFLUENCE OF CONSUMER INFORMATION AWARENESS ON HOMEMAKERS’ DECISION MAKING IN SELECTING FAMILY GOODS AND SERVICES IN SOUTH-EAST, NIGERIA
ABSTRACT The study investigated the influence of awareness of consumer information on homemakers‟ utilization in decision making for selecting family goods and services in South-East of Nigeria. The specific objectives were to: determine the available sources of consumer information for homemakers selection of goods and services; ascertain levels of awareness of consumer information of homemakers in selecting family goods and services; determine levels of awareness sources of consumer information ...
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