THE IMPACT OF BILLBOARD ADVERTISING IN THE SALE OF TOBACCO IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Billboard advertising has provided the tobacco industries with a relative low cost method of advertising and was used to reach either brand audience on specific target population. Billboard advertising has what advertising industries calls high impression rate because of its static location that makes it viewed over again by target population thereby increasing its effectiveness. In Nigeria, Advertising Practitioner Council (APCON) measures their ...
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