ABSTRACT The media are an indispensable agent of development in any nation given their invaluable contribution to governance as a watchdog and partner in progress with other arms of government. In a developing country like Nigeria, the mass media have been instrumental to the delivery and consolidation of the current democratic experience. Within this context, this paper examines the role the media have played and continue to play in the ...
Read moreCHAPTER ONE INTRODUCTION 1.1      Background of the Study Giving birth is something in which mankind and animals are equal….But rearing the young, and especially educating them for many years is something which is a unique gift and responsibility of a man. It is for this reason that it is important for human beings to put emphasis on caring for children and the ability to look after them properly, rather than ...
Read more1.1 Background to the Study Mass media have been a major agent of socialization and tool for social change especially now that people depend on message from mass media. The potential power of the mass media help solve social problems. television, radio and print advertising can entice people to buy a wide range of products and services, and newspaper messages and advertisement influence our ideas, values and behaviour. According to ...
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