EFFECTIVE MARKETING STRATEGIES FOR ROAD TRANSPORT SERVICES.
ABSTRACT The aim of this research work is to evaluate the marketing strategies for road transport services, especially those of ABC transport limited Enugu branch. The data for this study were collected through primary and secondary sources and questionnaire was the instrument used for data collection. The populations of the study include all the workers of ABC transport limited Enugu branch and all the consumers of their services in Enugu. ...
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