AN ASSESSMENT OF PRICING STRATEGY AS A TOOL TO STIMULATE SALES IN RETAIL BUSINESS
Abstract Consumer shopping behavior is becoming increasingly polarized, which has an impact on price decisions, and the performance and sustainability of sales retail outlet. This study sets out to examine the pricing strategies management has on the performance and sustainability of sales outlet in the Ado-Ekiti, Nigeria. The study explicitly attempts to ascertain the impact of value-informed pricing practice, competition-informed pricing practice, and cost-informed pricing practice on sales outlet performance ...
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