BROADCASTING MEDIA AS A TOOL FOR SOCIAL CHANGE AMONG RESIDENTS
ABSTRACT Sustenance of culture, value, norms, and other forms of socialisation is a core to human society and one of the easiest and effective ways to achieve it through mass media involvement. Mass media particularly radio and television has been a major agent of socialization and tools for social changes especially now that people depend on message from mass media. The research therefore, aims at examining broadcasting media as a ...
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