AN EVALUATION INTO THE NATURE PROBLEMS AND PROSPECTS OF THE NEW PRODUCTS DEVELOPED IN THE BANKING INDUSTRY (A CASE STUDY OF FIRS

AN EVALUATION INTO THE NATURE PROBLEMS AND PROSPECTS OF THE NEW PRODUCTS DEVELOPED IN THE BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC, ENUGU)

Abstract This study was on an evaluation into the nature problems and prospects of the new products developed in the banking industry. Five objectives were raised which included: To identify the nature of the New products services delivery strategies in our banks, to find out if the New products develop by banks is convenient to customers, to find out if these New products developed by banks satisfy customers needs, to ...

AN EVALUATION INTO THE NATURE PROBLEMS AND PROSPECTS OF THE NEW PRODUCTS DEVELOPED IN THE BANKING INDUSTRY 1990 – 2003

CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The history of banking in Nigeria dates back to pre-independence period, then the establishment of banks was motivated by the urge on the part of government to inculcate banking culture in the people and the desire of the people themselves to fund a means of making financial intermediation easy. In the recent times, between 1990-2003 a lot of techniques are sued by banks to ...