THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY
ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study. The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices. Also steps were taken to determine the possible solution to the above mentioned problems. ...
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