Download Tag: PROMOTION


MULTIPLE CONSUMER BENEFIT OF SALES PROMOTION

ABSTRACT             The purpose of this study was to explore the “Multiple benefits of consumers sales promotion”, using a sample of employee’s / staff and students of university of Benin as sample. The vital contribution of the production or marketing sector or rather consumers sector of the Nigeria economy means it is crucial for companies to focus on consumers benefits of sale promotion so as to highlight it benefits to ...

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THE ROLE OF THE MEDIA IN THE PROMOTION OF GOVERNMENT POLICIES IN NIGERIA

ABSTRACT The role of the media in the promotion of government policies, has a serious concern to everyone. There has been criticism over the type of government policies being dispersed by the media which could be either or a mere propaganda.       While some of the media seek for ‘brown envelopes’ others are good examples of physical and mental wrecks and wretches, who are helpless. The search for a blind ...

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